- Tower 28 Beauty blends skincare-minded thinking with everyday makeup essentials, making it a standout California beauty brand.
- Founded in Los Angeles by Amy Liu, Tower 28 Beauty focuses on sensitive-skin friendly beauty products that are easy to use.
- The brand is known for approachable formulas, wearable color, and a loyal community that values comfort and performance.
Tower 28 Beauty is a Los Angeles based brand that has built its reputation around makeup and skincare designed with sensitive skin in mind. Founded by Amy Liu, the company blends everyday wearability with a fun, approachable style that feels right at home in California's beauty scene.
The lineup includes products like tinted lip balm, gloss, blush, and sunscreen friendly essentials, giving shoppers easy options that can slide into a busy routine. Its formulas are known for being gentle yet effective, and that balance has helped Tower 28 stand out among modern beauty labels in Californias crowded market.
With bright packaging, a clear point of view, and a strong focus on community, Tower 28 Beauty has become a favorite for people who want color cosmetics that do not feel fussy. The brand continues to show how a female led California company can grow by keeping things simple, useful, and a little playful.